When expanding a tech product into 28 emerging markets across Europe, the Caucasus, and Central Asia, you have several options. Here's how they compare.
| Capability | Sipiteno | Big-4 Consultancy | Freelancer | DIY |
|---|---|---|---|---|
| Warm introductions to decision-makers | ✓ 15-year network | ~ Limited | ✗ Cold outreach only | ✗ None |
| Pre-mapped regulatory path | ✓ 28 countries | ~ Reports, not execution | ✗ No compliance expertise | ✗ DIY research |
| Bilingual local team | ✓ Day one | ✗ English-only | ✗ One person | ✗ None |
| MVP shipped in weeks | ✓ 4-8 weeks | ✗ 6-12 months | ~ Varies | ✗ Unknown |
| Pay for outcomes, not slide decks | ✓ Fixed scope or retainer | ✗ $200K+ reports | ~ Hourly | ✓ Free (except time) |
| 28-country coverage | ✓ All active | ~ Select markets | ✗ 1-2 countries | ✗ One at a time |
| AI consulting expertise | ✓ In-house | ~ Strategy only | ✗ Rare | ✗ Self-taught |
| Time to first deal | ✓ 4-8 weeks | ✗ 12-18 months | ✗ 6-12 months | ✗ Unknown |
Unlike consultancies that write reports and freelancers who cold-call, Sipiteno gives you the three things that actually close deals in emerging markets: warm introductions from a 15-year network, a pre-mapped regulatory path so compliance surprises never kill a deal, and a bilingual local team that executes from day one.
Most companies that fail in these markets don't fail because the product is wrong. They fail because they're knocking on cold doors with no introductions, tripping over regulations they didn't know existed, and trying to close deals in a language and culture they don't speak. Sipiteno fixes all three.
Get the free 47-page playbook to see the full system — or book a free market entry assessment to find out which of the 28 markets is right for your product.