Interactive Funnel Math Calculator

Drag the sliders to see your projected revenue at every funnel stage. Uses Russell Brunson's benchmark conversion rates. Know your numbers.

Monthly Website Visitors

How many people land on your site each month?

1,000

Opt-In Rate

What % of visitors give you their email? Brunson benchmark: 30-50% for a good squeeze page.

30%

Tripwire Conversion

What % of subscribers buy your $7-$27 tripwire? Brunson benchmark: 10-30%.

15%

Core Offer Conversion

What % of buyers upgrade to your monthly subscription? Brunson benchmark: 5-15%.

8%

OTO / Upsell Attach Rate

What % of core buyers take the upsell? Brunson benchmark: 20-40%.

25%

📊 Russell Brunson's Funnel Math Benchmarks

Squeeze Page Opt-In30–50%
Tripwire Conversion10–30%
Core Offer Conversion5–15%
Order Bump Attach Rate20–40%
OTO Attach Rate10–25%
Email Open Rate40–60%
Get the 23-Point Checklist →